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How to Price Items on Facebook Marketplace
Price it right and it'll sell in days. Price it wrong and it'll sit for weeks.
Step 1: Research what it actually sells for
Don't look at what people are asking—look at what items have sold for. These are very different numbers.
eBay sold listings (best source)
Search eBay for your item, then filter to "Sold listings." This shows real transaction prices, not aspirational asking prices. It's the most reliable comp data available.
Facebook Marketplace nearby
Search for your item on Marketplace in your area. Note what others are asking, but remember active listings are asking prices—not sold prices.
Step 2: Apply the Marketplace discount
Marketplace buyers expect a deal compared to eBay. A rough guide:
| eBay Sold Price | Suggested Marketplace Price |
|---|---|
| $100 | $75–$85 |
| $200 | $150–$175 |
| $500 | $380–$430 |
Add 10–15% buffer above your actual floor price to leave room for negotiation.
Factors that affect your price
- ↑Excellent condition, original box included — price toward the top of the range
- ↑Rare or hard to find locally — you can hold firmer on price
- ↓Visible wear, scratches, or missing parts — price lower and note it honestly
- ↓Older model or discontinued — demand drops, so should your price
- ↓Large/bulky item with complex pickup — buyers factor in the hassle
When to drop your price
If your listing isn't getting traction, it's almost always the price. Signs it's time to reduce:
- →Listed for 2+ weeks with no serious offers
- →Only getting lowball offers (below 60% of asking)
- →Similar items in your area are selling at lower prices
Dropping 10–15% and updating the listing (fresh photos help too) often triggers a new wave of interest.